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Insights

What we're reading, watching, and arguing about.

Case studies, market shifts, and expert POVs on where sponsorship dollars should actually be going.

Empty seating bowl and blank signage panels in a college stadium at golden hour

Featured

You Already Own More Inventory. You Just Haven't Sold It Yet.

Before you go back to your donors and collectives for the upcoming season, take a deep-dive into the hidden marketing and sponsorship opportunities that are already sitting on your campus.…

August 25, 2026·Cody Damon

Student-athletes working through the WIN | WIN social impact NIL workbook in a team meeting room

Featured

Participation Is Not Pay: What the Women's NIL Growth Numbers Leave Out

Female student-athlete NIL participation jumped 123% in a year. That growth is real — but participation and pay equity are two different metrics, and only one of them is being reported…

August 16, 2026·Amy Small

More from the desk

August 1, 2026
NIL Collectives vs. Brand-Funded NIL: Why Donor Money Runs Out and Sponsor Money Renews
Collectives and brand-funded NIL both put money in athletes' hands. They get it from different places — and only one of those places renews. Here's how the two structures compare.…
July 18, 2026
House v. NCAA & the Revenue-Sharing Gap: What It Does to Athletic Department Budgets
The settlement added a permanent multi-million-dollar expense with no new income. Roster limits, Title IX exposure, an escalating cap — and the one asset athletic departments have not yet sold…
August 18, 2026
When a Student-Athlete’s Focus Shifts from NIL to NILi: NIL for Impact
Explore how student-athletes can shift their focus from personal gain to meaningful community impact through NIL for Impact initiatives.…
June 19, 2026
AD Burnout Is the Headline — But Disengagement Is the Bigger Story
The 2025 ADU burnout survey reveals college sports administrators face rising disengagement amid increasing demands, highlighting the need for structural changes.…
May 10, 2026
We're going Back to School this fall!
WIN | WIN is bringing opportunities to student-athletes this fall, helping them discover their purpose and engage in impactful NIL initiatives with nonprofits.…
April 15, 2026
Beyond the Bottom Line: What Student-Athletes Really Want in the NIL Era
Discover how today's student-athletes prioritize purpose over profit in the NIL era, focusing on legacy, community impact, and sustainable influence.…
February 2, 2026
2025 Sports and Social Impact Case Study: DexcomU NIL Program Supports Athletes with Diabetes
Dexcom U revolutionizes NIL partnerships by empowering college athletes with diabetes through mentorship, education, and community building, setting a new standard for social impact.…
January 26, 2026
2025 Sports & Social Impact Case Study: Comcast, U.S. Olympic & Paralympic Foundation Expand Accessibility
Comcast partners with Paralympian Ezra Frech and Angel City Sports to expand adaptive sports access, reinforcing their commitment to inclusion and diversity in the sports community.…
January 19, 2026
2025 Sports and Social Impact Case Study: LJFF, UNINTERRUPTED, and Indeed Advocate for Skills-First Hiring
LeBron James, Indeed, and UNINTERRUPTED champion skills-based hiring, reshaping recruitment practices and creating real career opportunities through a powerful national campaign.…
January 12, 2026
2025 Sports & Social Impact Case Study: Up2Us and LA Dodgers Train Community Coaches
Explore how the LADF Field Champions program uses sports to drive social impact, training coaches for mental wellness, gender equity, and more in underserved communities.…
January 5, 2026
2025 Sports & Social Impact Case Study: ATL Dream, Cash App, & ForgiveCo
WNBA's Atlanta Dream, Cash App, and ForgiveCo eliminate $10 million in debt for 3,500 Atlanta families, creating long-term financial stability and community impact.…
January 5, 2026
5 Game-Changing 2025 Sports & Social Impact Partnerships You Should Know About
Discover how innovative sports sponsorships are merging marketing dollars with social impact goals to create real community change and drive measurable outcomes.…
December 19, 2025
Compliance, Community, and the Future of NIL: Navigating the New Era
NIL deals in college sports are evolving with new regulations and frameworks. Learn how brands and athletes can navigate this changing landscape for mutual success.…
December 9, 2025
The Untapped Power of Purpose: Why Your Brand’s Next Big Win is in NILi
Discover how emerging brands can leverage student-athlete partnerships for impactful, cost-effective sports marketing through the NILi program. Learn to align your brand with social good and authentic voices.…
December 2, 2025
36 New Reasons to Rethink Purpose-Driven Athlete Partnerships
Move beyond transactional deals with NILi: a program empowering student-athletes to build professional skills while your brand expands awareness and loyalty.…
November 14, 2025
Beyond Endorsements: Unlocking the Real Potential of NIL 🚀
Move beyond transactional deals with NILi: a program empowering student-athletes to build professional skills, create social good, and earn revenue.…
November 11, 2025
How College Surfing & NIL Can Power Ocean Conservation
Discover how Reef's partnership with NSSA surfers and nonprofits boosts ocean conservation and brand visibility through innovative NILi campaigns.…
November 10, 2025
How a Three-Front Financial War in College Football Puts Women's Sports on the Chopping Block
College football's financial practices are jeopardizing women's sports through new revenue-sharing models, wasteful spending on coaching buyouts, and donor fund diversions to NIL collectives.…
November 7, 2025
Women's Sports are Driving Record NIL Growth. Here's How Brands Can Maximize Their ROI.
Maximize your brand's ROI by leveraging the explosive growth in women's sports through strategic, multi-athlete NIL partnerships and community initiatives. Discover sustainable impact strategies for unparalleled engageme…
October 29, 2025
Nonprofit Jersey Patches in the NCAA
Exploring the potential for nonprofits to sponsor NCAA jerseys, enhancing financial support and aligning university missions with social impact initiatives.…
October 9, 2025
How Fathead’s NY Jets Partnership Redefines Community ROI
Discover how Fathead's partnership with the NY Jets can evolve into a deeper, purpose-driven community impact through strategic NIL initiatives.…
October 8, 2025
From Stadium Signs to Social Impact: M&T Bank's New Brand Playbook
M&T Bank's innovative sports marketing moves from passive sponsorships to active community impact through athlete-led initiatives, creating a scalable, multi-generational platform for social change.…
September 29, 2025
San Diego FC and Qualcomm Forge Partnership to Elevate Youth Soccer and Community Engagement
Qualcomm and San Diego FC partner to boost youth soccer, STEM education, and community engagement through a dynamic, purpose-driven sponsorship.…
September 25, 2025
Amplifying Ryder Cup Philanthropy Year Round
Transform PGA's Ryder Cup donations into a year-round impact platform, engaging student-athletes to amplify charitable efforts through continuous, authentic storytelling and marketing.…
September 21, 2025
University of Florida Launches 'Two Bits Creative' to Help Journalism Students and Student-Athletes with NIL
University of Florida's 'Two Bits Creative' helps journalism students and athletes build powerful personal brands for long-term NIL success and social impact.…
September 9, 2025
How Brands Can Replicate New Balance's Hometown Authenticity with NILi
New Balance and Josh Allen's partnership in Firebaugh sets the stage for a scalable national campaign, showcasing authentic community impact and enhancing brand loyalty.…
August 28, 2025
Chipotle Gives Away Free Food To All Buckeyes This School Year
Chipotle partners with universities to support student-athletes and promote food accessibility through innovative NIL programs, creating impactful community-driven initiatives and boosting brand reputation.…